Webinar: How to personalize the World of Glocalities Application

Learn how to discover global target audience insights with the click of a button (webinar now on demand)! The World of Glocalities (WOG) application enables companies, NGOs, and organizations to deeply understand their target audiences and their motivational drivers in an interactive and easy way.

We will demonstrate how the World of Glocalities application works in a webinar on September 11th at 6pm (CEST). The webinar will show the possibility to add your bespoke questions to the tool, as a result of the participation to the 5th Glocalities wave.
Your bespoke questions will be linked to the information about values, trends, psychology, and behaviors which are already in place in the app, allowing you to analyze your target audience from multiple points of view. The webinar will also provide insights on how to construct data-driven marketing and communication strategies for your brand, cause, or organization!

WATCH THE VIDEO OF THE LATEST WEBINAR HERE:

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"The WOG app is visual, intuitive, and data-driven: It delivers easy to understand and hands-on insights to increase your business."

To explain how the World of Glocalities (WOG) app helps you to reach new audiences across the world, we interview Richard Wolffe, CEO of Thinkshift (NYC). Read the whole interview here.

When asked which professionals could leverage the power of this app, Richard says anyone involved in marketing and communication and anyone involved in public engagement (political organizations, nonprofits): The usability of the app corresponds with what you're trying to convert people into. The World of Glocalities app is helpful to anyone who is dealing with conversions. It could be sales, subscriptions, or registering people to vote. Richard concludes by saying he loves the app:

"It's incredibly helpful, insightful and easy to use"

Recently, we updated the app. Now you now can:
  • run automated reports based on your demand
  • explore the latest 2019 data gathered by Glocalities (understand global, as well as country-specific trends).

Watch the short introduction to the application:


Author

Martijn Lampert

Research Director

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+31 20 589 83 70

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