Grow your brand through purpose
How can a strategic purpose grow your brand and enhance its equity? Let’s not treat it as a trend, but rather know for a fact if it’s really the way to go for our brands.
In a Brandingmag expert panel discussion moderated by Flavia Anghel, Martin Schiere (Glocalities), Thomas Marzano (Philips) and Dominik Prinz-Barley (cg42) looked into the topic of purpose and when a purpose-driven strategy strategy works and when it doesn’t.
What you’ll learn from this recording
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