Presented by: Martin Schiere (Glocalities), Diederik Sjardijn (KesselsKramer), Flavia Anghel (Brandingmag), Jay Steere (Timberland)
Give your pitches a competitive edge
By using personas as target audience descriptors, you can inspire clients, creatives and internal marketing stakeholders. If you want to win pitches or get marketing project approved however, inspiration is no longer enough. Clients and managers demand more and more that target audiences be based on facts and figures – and rightfully so.
In a discussion moderated by Flavia Anghel from international branding journal Brandingmag, Martin Schiere, Diederik Sjardijn and Jay Steere looked at a real-life Timberland case study to show how you can use data and insights to build the fact-based personas necessary for a comprehensive strategy.
What you’ll learn from this recording
Walk-through of these steps through a real-life Timberland case
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