Brand-driven marketing will only work and drive growth if you find the right match between what your brand represents, the values your employees embrace, and what your audience feels. For this, you need to live your purpose and at the same time be able to resonate with the drivers and values of target audiences around the world.
It all starts with values and stories to express that there's a need for your brand because it adds something worthwhile to the world beyond making money. If you reach that point and back up your words with inspiring actions, your purpose-driven brand will be rewarded with success.
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