Masterclass: How to Win Pitches and Inspire Projects with Data-driven Personas
Presented by: Martin Schiere (Glocalities)
Learn how to best build a fact-based foundation that gives your pitches (for both new and current clients) a competitive edge and get unique insights into how Timberland attracted a new generation of consumers for their iconic shoes.
By using personas as target audience descriptors, you can inspire clients, creatives and internal marketing stakeholders. If you want to win pitches or get marketing project approved however, inspiration is no longer enough. Clients and managers demand more and more that target audiences be based on facts and figures – and rightfully so.
In a discussion moderated by international branding journal Brandingmag, our very own Martin Schiere will delve into a real-life timberland case study with Diederik Sjardijnto from KesselsKramer, to show how you can use data and insights to build the fact-based personas necessary for a comprehensive strategy.
You can now join for free on September 8th, 15:00-16:00 CET.
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