By offering a living environment that fits their lifestyle, seniors in Hogeweyk feel at home in their new situation, are less stressed, more independent and are more comfortable to activate and feel more comfortable to socialize.
In fact, as The Economist mentions, "in 1993, when it was still a regular nursing home, 50% of patients were being given antipsychotic drugs. In 2015, only 8% were. In a client satisfaction survey from 2010, the home scored 9.1 out of 10, compared with 7.5 coutrywide."
Anne Blanksma Çeta reflects on the success story of Hogeweyks and emphasizes: "if you're thinking about applying this lifestyle approach to your elderly care center for people with dementia, it's not a mere copy and paste of the Hogeweyk project."
Each country, each market has its uniqueness, and to respect that, you need to know the culture and the specific lifestyle choices, interests and values of your target audience.
To elaborate on this idea, let's assume you're developing a new project to improve care for elderly with dementia.
We would start this project with a tailored segmentation model of your specific target audience, based on lifestyle, values, interests and housing preferences.
Based on such a model we design a questionnaire for prospective residents or their family during the intake for the residence.
The survey will generate automatic feedback with a ranking of the lifestyle categories which best fit their preferences, values, and habits. Based on the analytical report which comes with the segmentation and questionnaire we provide an in-depth analysis of each of the lifestyle segments.
This information helps you to design the best possible living environment and services that resonate with the wishes of each of the resident groups.
If you are interested in learning more about our values- and lifestyle based survey or developing a unique proposition for your target audience, we're happy to schedule a free consultation call.