Investigate potential of exporting Dutch bell peppers to China
Step 1: Understand how the Chinese culture differs from the Dutch culture (home market)
Step 2: Understand the purchasing behavior of the Chinese market as a whole
Step 3: Use the right variables from the Glocalities database to identify a suitable target group
Step 4: Understand the target group’s socio-demographics, values, lifestyle and consumer behavior
Step 5: Use findings to craft a powerful brand personality
Target the right people at the right locations by using storylines and persuasion tactics that appeal to them
*numbers and markets were changed to protect confidentiality of the client
Glocalities information security mangement
system (ISMS) follows the ISO 27001 standards.
Copyright Glocalities International B.V.
Part of Motivaction International Holding
Marnixkade 109F, 1015 ZL Amsterdam
T: +31 (0)20 589 83 73
IBAN: NL97 RABO 0334 8899 36