Building a Chinese Market Entry Strategy for Dutch Bell Peppers Company

BUSINESS CHALLENGE

Investigate potential of exporting Dutch bell peppers to China

GLOCALITIES SOLUTION

Step 1: Understand how the Chinese culture differs from the Dutch culture (home market)
Step 2: Understand the purchasing behavior of the Chinese market as a whole
Step 3: Use the right variables from the Glocalities database to identify a suitable target group
Step 4: Understand the target group’s socio-demographics, values, lifestyle and consumer behavior
Step 5: Use findings to craft a powerful brand personality

BUSINESS IMPACT

Target the right people at the right locations by using storylines and persuasion tactics that appeal to them

*numbers and markets were changed to protect confidentiality of the client


Author

Panos Papadongonas

Research Consultant

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