Flash Report: Riding the next wave of globalization

Five challenges multinationals face in developing markets.




Companies’ love affair with Developing Markets is coming to an end. Like many new lovers, the seduction and passion is wearing off to be replaced by a cold-hearted appraisal of the pros and cons of the relationship. A closer inspection reveals five, often hidden, challenges for Multinational Corporations. The good news is that by meeting these challenges, multinational corporations (MNCs) have the opportunity to ride the next wave of Globalisation and beat the competition.



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