Participate Now in the Third Wave of Glocalities


Want access to values, attitudes and behaviours from over 150,000 consumers across 24 countries? Want deep levels of insight from data representing 80% of the world economy and 62% of the world population?

Then take part in the third wave before August 22th 2017 and add 5 custom questions to Glocalities - the largest values-based consumer survey in the world.





Special Offer!

If you confirm participation before August 22th 2017, we will allow you to add an extra custom question to our full survey (covering all 24 countries) for no further cost! Do not miss out on this opportunity.

How Can I Participate in The Third Wave of Glocalities? 

The deadline for confirming participation in the third wave is August 22th 2017. We can offer you the opportunity to add 5 bespoke questions to our Glocalities survey in any countries of interest before this date. By participating, you will be provided with actionable learnings across each of your markets tailored specifically to your needs and objectives.

A Unique Opportunity to Take Your Target Audience Knowledge to The Next Level – Smarter, More Efficiently And in More Detail Than Ever Before 

Every day the worlds most recognised brands, global leaders and NGOs use Glocalities to uncover deep audience insight never seen before, opening up large areas of untapped opportunity:



After seeing unprecedented success with the first two waves of Glocalities we are now gearing up for the third wave of fieldwork – taking our insights and knowledge of your global audiences even further.


What Will the Third Wave of Glocalities Cover?

The third wave of Glocalities will cover a minimum of 50,000 consumers aged between 18-65 and cover a variety of crucial topics, including: 


  • Value Segments
  • Archetypes
  • Sustainability
  • Trends
  • Persuasion tactics
  • Key value
  • Socia-demographics
  • Retailer visits
  • Lifestyles
  • Tone of voice
  • Brands
  • Media usage

For more information on topics covered please download our presentation.


How Will Glocalities Make an Instant Impact on My Brand?

Glocalities is extremely effective in helping you achieve your goals:


  • Identify, profile, segment and understand your current and target audiences
  • Communicate effectively using the correct tone of voice, most effective media and most relevant messages
  • Successfully adapt to trends helping you to respond effectively and make strong commercial impact
  • Work with cultural differences; how countries differ from each other and what this means for you
  • Optimise positioning vs. Competiton. Analyzing distinctiveness, market needs, opportunities and threats
  • Align with the power of change; helping you generate breakthroughs with your brand, product and ideas


How Else Can Glocalities Drive Growth?

Governments & government bodies – helping governments to gain a deeper understanding of peoples values, attitudes, behaviour, societal issues and voting patterns to improve policies, sharpen persuasion strategies and frame communication more effectively


NGO & charities – helping to ignite change for the better. Advising on where to focus fundraising efforts, how to achieve fundraising goals, how to focus on the sustainability priorities of the public and how to drive an effective future engagement strategy


Advertising & media agencies – empowering agencies with fact based inspiration for creatives and a tool to win more pitches. Instant access to insight through our world of Glocalities app – available 24 hours a day, 7 days a week to help drive audience knowledge and understanding across 24 countries in a very short time 


Recent Cases Studies



See more cases studies

Client Quotes


Note: countries included in the third wave of fieldwork are as follows: Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Netherlands, Poland, Romania, Russia, Spain, South Africa, South Korea, Sweden, Turkey, United Kingdom and The United States. Countries can be added depending on the interest from clients.