The world is more volatile, uncertain, complex and ambiguous than ever before. In such a fluid environment, companies and organizations need to quickly respond to new trends, in order to maintain their competitive edge and sustain their business growth. Who are the change makers behind innovations and groundbreaking ideas?
Based on global consumer research, Motivaction and Cosight identified a small yet influential group: The Cutting Edgers, which fits with the seven principles from the life and work of Leonardo da Vinci (for example curiosita, arte / scienza and corporalita). With this groundbreaking Flash Report, Motivaction International and Cosight deliver a selection of the latest insights and foresights into Cutting Edgers from 20 countries.