“If you don’t understand people, you don’t understand business” (Simon Sinek) and this is certainly true for the banking sector. On the 9th of June, Glocalities Research Director, Martijn Lampert, was interviewed by Linda Ryan of VoiceAmerica Radio on the role of research in adding a values-based, human-centric dimension to the banking sector.
Martijn Lampert (1973) is an expert in social intelligence. He helps organizations resonate with their target audience(s) within the framework of a changing socio-cultural context.
In this interview, Martijn offers insights into how people from around the globe think about the role of banking in society based on recent Glocalities data. Interestingly, views do not only differ between the affluent and less affluent, but there is also a values divide within the affluent minority: social rich vs self-oriented rich. Listen to the interview below to find out more about this divide and how it can be turned into an opportunity for increasing the banking sector’s societal contribution.
For more information, download our Flash Report on the values divide among the affluent.