• World of Glocalities: explore & profile your target audience

    The World of Glocalities is a unique research based, visual and intuitive tool that enables you to deeply understand, ‘click’ and grow with international target audiences. Read More
  • Boost your targeting strategy with new Glocalities results

    From December 2015 till February 2016 Motivaction conducted the second wave of ‘Glocalities’ - the massive global research project in which more than 56,000 consumers from 24 countries were interviewed online. Do you want to know what Glocalities can do for you? Read More
  • New York Times article on Glocalities Rich Report

    Just 62 people own as much wealth as the 3.5 billion people in the bottom half of the world’s income scale, the charity Oxfam reported on Monday in its annual study of inequality. In a separate report released on Monday, the Dutch research firm Motivaction International said that at least some of the world’s high earners could be recruited to join a campaign to reduce inequality. The firm surveyed more than 48,000 people in 20 countries who are part of the top 5 percent of income earners. Read More
  • Insight Innovation eXchange Europe 2016

    On the 3th and 4th of March, Greenbook organized the Insight Innovation eXchange (IIeX) in Amsterdam. IIeX is a global event series which is part of the Insight Innovation platform. Martijn Lampert, Research director at Motivaction gave a presentation on the 3th of March about Millennials Read More
  • Flash report: Cutting Edgers around the globe

    The world is more volatile, uncertain, complex and ambiguous than ever before. In such a fluid environment, companies and organizations need to quickly respond to new trends, in order to maintain their competitive edge and sustain their business growth. Who are the change makers behind innovations and groundbreaking ideas?  Read More
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About the Glocalities Survey

Glocalities the state-of-the-art values-based market research program of Motivaction International. Aligning more effectively with consumer needs unlocks many...


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Free downloadable reports are available for our site visitors to get acquainted with our work, methodology and insights.


Client cases Glocalities

Client cases

Whether you are marketeer, brand strategist, researcher, consultant or campaign strategist, Glocalities provides you with cutting-edge target audience insights to...